12/15/2023 0 Comments Choosy brand co![]() My father used to frequently threaten to cut off my credit cards because I bought too many shoes! Actually, the shoes were what led me to start my fashion blog while I was still working as a trader. I really really loved shopping, and would religiously watch every single video of every single Fashion Week show. I spent my childhood in China and Argentina before attending high school in a diplomat-filled neighborhood of Washington D.C. I have always loved fashion when I was growing up, and was inspired by the different trends from the many cities I lived in. Q: What is your story? How did you fall in love with fashion? ![]() Interview Conducted by: Tiffany Chan Interview Edited by: Tiffany Chan All images used provided by Jessie Zeng You can find more of her work by checking out her Instagram and website. Based out of the Upper West Side of Manhattan, Jessie has formerly worked as a Wall Street trader and a fashion photographer before making the foray into the fashion industry. Jessie Zeng is the founder of The Creative, her new fashion line which features sustainable trend-based collections. It has been updated in May 2018 to reflect her new brand, Choosy. We are excited to be a part of a journey with a team that makes your wish their command.Editors’ note: This interview was originally conducted in Summer 2017 using information from Zeng’s previous brand The Creative. We have reached a turning point in ecommerce where consumers’ desires and needs are not properly being fulfilled by retailers and brands who are essentially guessing what consumers want. This team moves at breakneck speed, always anticipating potential challenges and acting quickly to address them.Īt NEA, we strive to invest in big ideas. Jessie is the operational and manufacturing genius who has a real eye for fashion, Sharon is the brilliant engineer who utilizes the latest machine learning research from her Harvard PhD program to build robust algorithmic systems, and Mo is the financial and growth guru who is using his trading skills to master customer acquisition. Jessie, Sharon and Mo met on the trading floor at Citigroup after college and uniquely complement each other’s skillsets. While it’s rare to meet a company with this type of vision and the technology to back it up, it’s even rarer to meet the perfect team to execute that vision. Rather than relying on trend research to mass produce clothing that may or may not resonate with consumers, Choosy enables consumers to direct the production of clothes themselves how they want when they want, with little to no waste. Even better, she could have it in her closet within a week.Ĭhoosy’s combination of machine learning and natural language processing technology to determine demand for trends coupled with an unrivaled supply chain enables personalized and on-demand real-time fashion for all. They described a world in which a Kim Kardashian admirer could comment on her latest outfit and receive a message that same day with a link to that outfit for $50. When we first met Jessie, Sharon and Mo, the co-founders of Choosy, we were blown away by their vision for the future of ecommerce and fashion. Millions of people like and comment on photos of celebrities and influencers every day, but the countless “Love that jacket!” comments or the “Where can I get that dress?” questions remain unanswered. Social media makes us aware of these trends, but doesn’t make these trends accessible. Either we don’t know who made them, or if we do, we can’t afford them. In the age of Instagram, celebrities and influencers shape our fashion preferences more than ever, yet our ability as consumers to actually purchase the desired clothes hasn’t changed. In many other aspects of their lives (food, transportation, content), they have come to expect personalized experiences on-demand – fashion should be no different. They don’t need a Forever 21 or a Zara to predict trends weeks out and to manufacture clothes that may just sit on the rack untouched until the promotional sales cycle hits. ![]() Zara, of course, changed all of this by using data to accurately predict trends and by developing a highly responsive supply chain with frequent turnover of product in a short period of time, thus creating the all-important “now or never” moment for the consumer.īut now, thanks to the constant inspiration from celebrities and influencers, we’re in a world where Millennials and Gen Z’ers know exactly what they want. But where could I find it? Could I even afford it?īack then, we were accustomed to four fashion seasons per year, all of which required six months of lead time and offered little flexibility. That dress that Marissa wore to prom on The O.C.? I needed that. While I knew how to get my hands on those Juicy Couture tracksuits, not everything was that easy. Back in the early 2000s, I remember tearing through the pages of Teen Vogue to check out the latest in celebrity fashion. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |